Email

info@europeforall.org

Via Luigi Canonica 67

20154 Milano (MI) IT

MOBILE MARKETING

Project Info
Course center Provider: Europe for all
PIC: 948745070 OID: E10049367

Locations: Milano Italy;
Category: Teaching Method

MOTIVATION

Knows the basic principles and concepts of the theory of organization and management from its first creators to modern times, list the various schools that make up the history of this discipline.
Recognize the principles of evaluation of entrepreneurial and effective activities and proper communication within the organization as well as its surroundings.
Define and select the correct type of organizational structure of the company (eg service, production) with the selected activity profile.

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METHOD

Can use the acquired skills to create small, uncomplicated sports and tourist organizations, set its goals and assess their role in the social environment. Can recognize effective actions and apply the appropriate method of managing them and choose the appropriate management style.
Can classify organizational structures useful for a given type of sports and tourist organization taking into account the specificity of their activities.
Can design organizational structures for a selected company.

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PROGRAMME

Day 1
-Welcome Meeting.
-Rules applicable in Italy, information about Milano and general information about the Programme.
-Managing partecipant’s expectations about the program.
-Needs analysis, presentation of the program, bibliographic and study material indications, question time
-Social activities

Day 2
-Introduction to Mobile Marketing .
-Mobile Marketing Management workshop

Day 3
-Mobile-Optimized Websites.
-Text Message Marketing

Day 4
Social Media workshop
Mobile Advertising.

Day 5
-Mobile Apps
-Mobile Commerce

Day 6
-Mobile Customer Relationship Management.
-Mobile Customer Acquisition.
-Mobile direct mail

Day 7
-Mobile Business and Mobile TV.
-Mobile Marketing Research.
-Final evaluation, providing course materials and the certificate of participation.

Dates:

2022
from 16/01/2022 to 22/01/2022
from 18/09/2022 to 24/09/2022
from 04/12/2022 to 10/12/2022

2023

from 11/06/2023 to 17/06/2023
from 01/10/2023 to 07/10/2023

 

The dates may be changed by according the needs of the participants .

We can also provide at accomodation, airport services etc.

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